Shannon O'Brien, on the other side. Would somebody please tell me why this is a good idea?

WLVI-TV (Channel 56) has announced that former state treasurer Shannon O'Brien is joining the station as a "special assignment reporter," and "will focus on helping Massachusetts' residents navigate consumer or governmental concerns. The content will be driven by O'Brien's political savvy, insider experience and law background."

Ethical concerns about the revolving door aside, I just can't imagine how this is going to help Channel 56 in terms of ratings (O'Brien didn't exactly connect with voters in her 2002 gubernatorial campaign), credibility, genuine usefulness, or anything else.