From Pony Express to instant
delivery. The New Republic has finally, and quite
intelligently, solved its biggest problem: getting itself into the
hands of paying subscribers in a timely manner.
Last year, I wrote an item urging
TNR to emulate the Weekly
Standard, which makes
its entire issue available to subscribers as a PDF download as soon
as it comes off the presses. TNR, which unveiled
its
upgraded website yesterday,
has gone one better than that.
Not only will the PDF edition of
TNR be available on Friday mornings, many days before the
print edition arrives in your mailbox, but the entire issue is being
made available to subscribers in regular HTML format as well. (The
Standard makes much of its content available in HTML, but not
the entire magazine.)
There are two advantages to the PDF
format: it looks exactly like the printed magazine, and since you can
save the whole thing to your hard drive, you can take it with you and
read it on your laptop without an Internet connection. But the latter
advantage is actually less important than it was even a year ago,
which is why I think the HTML alternative is such a great
idea.
Increasingly, Internet connections
are becoming untethered from wires, thanks to high-speed wireless
networks (Airport in Apple lingo, WiFi to everyone else). That means
more and more people can take their Internet connection with them.
And since PDF files can be fuzzy and difficult to read unless you
print them out (quite an undertaking except for those who have
high-speed laser printers), the HTML files are actually more
usable.
The downside of TNR's new
digital strategy is that very little of the print-edition content
will be available to non-subscribers. As a reader, I don't care. But
it does make it less enticing to write about TNR articles in
Media Log, since I will not be able to link to them. (On the other
hand, TNR is selling digital-only subscriptions for just $20,
one-fourth of the usual subscription cost -- an interesting insight
into how much money a magazine blows on printing, production, and
postage.)
The print edition of TNR is
unveiling a new design this week as well, which surely demonstrates
that its last redesign -- just a few years old -- was seen as
unsuccessful by editor-in-chief/owner Marty Peretz, as well as his
new co-owners, Roger Hertog and Michael Steinhardt. Blessedly, those
thick black vertical lines are gone from the "TRB" and "Diarist"
columns.
There's also been a lot of chatter
lately about TNR's supposed ideological revamping. Both the
New York Observer's Sridhar
Pappu and the Washington
Post's Howard
Kurtz report that the
magazine's publicists have been touting the magazine's move to the
right. The nominally liberal TNR strongly supports the Bush
administration's Iraq policy, and has been lambasting the Democratic
presidential candidates as well.
Please. TNR has been
lurching back and forth between neolib and neocon for years. ("Here
we go again," is how Pappu begins his piece.) With Peretz's friend Al
Gore now off the presidential stage and a young, right-leaning
editor, Peter Beinart, at the top of the masthead, it's hardly
surprising that TNR is tilting more conservative than it did
under Beinart's predecessor, Charles Lane, now of the Washington
Post. But Lane's predecessor, Michael Kelly, was seen as so
hostile to liberalism that even Peretz could not abide him.
Conservative Andrew Sullivan is a former TNR editor as
well.
If TNR can even be said to
have a consistent ideology, it would be generally liberal on domestic
policy, except affirmative action, which it staunchly opposes; and
neoconservative on foreign policy. No wonder it's been seen as
swinging back and forth over the years.