Monday, August 04, 2003

Turning away readers at the Atlantic. The New York Times' David Carr reports this morning that David Bradley, owner of the Boston-based Atlantic Monthly, has a radical idea: turning a profit.

He plans to do it by raising subscription prices and cutting circulation, a move intended as a signal to advertisers that Atlantic readers are willing to pay a premium.

It's a fascinating piece on the daunting economics of publishing a high-quality magazine of ideas.

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